Introducing Vax Records, a Berlin music label of the underground techno scene. We built together the brand vision and its initial discovery, establishing The What & The Why, as well as the first steps in its visual communication.
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Digital strategy and creative direction for Directions Magazine’s first ever digital edition.
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Merging performance and style: Relaunch for the Parisian online store SportyHenri. I was happy to be rebuilding the creative strategy for the brand & website
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As first manifestation of the new positioning of the brand, we kick off with a modernised approach to content and digital experience on their eCommerce platform. Digital strategy & website concept crafted by me, for and with the Gaabs.
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First sight of the new look for the iconic fashion label CLOSED is now to be seen in their online presence — New online store, new look and new brand direction.
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For Sutor Mantellassi the shoes are not an element representing certain fashion but rather, communication of a bold standing. The man is seen as a statue, his shoes as leather sculptures. These sculptures are bespoke and made-to-measure in exclusive materials with iconic blue soles. The refreshed approach is a mixture of classic male elegance with surreal quirkiness, nostalgia with a contemporary take...
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The high end porcelain manufactory Nymphenburg was in need of a relaunch. Christiane Bördner from the Gaabs called me up to develop the project, and i was happy to be art directing it from the strategy to content ideas, from the design concept to the actual website design and development....
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New digital strategy, content approach and brand presence for the wonderful indie blog-to-print magazine catering to the fun & sexy woman.
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