Concept and art direction for an editorial still life series
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Photo concept & art direction for a photo shoot of fashion travel items curated by Andreas Murkudis and photographed by Matthias Weingärtner on site at Murkudis Store 81. Published in Directions, Issue #15 — the annual magazine by Design Hotels.
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Merging performance and style: Relaunch for the Parisian online store SportyHenri. I was happy to be rebuilding the creative strategy for the brand & website
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As first manifestation of the new positioning of the brand, we kick off with a modernised approach to content and digital experience on their eCommerce platform. Digital strategy & website concept crafted by me, for and with the Gaabs.
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First sight of the new look for the iconic fashion label CLOSED is now to be seen in their online presence — New online store, new look and new brand direction.
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The latest Fall/Winter collection 2015 of Isabell de Hillerin highlights textures, subtle tones and beautiful clean cuts. This Berlin based label provides masculine shapes with feminine textures and elaborate embroideries handcrafted by Romanian artisans.
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For Sutor Mantellassi the shoes are not an element representing certain fashion but rather, communication of a bold standing. The man is seen as a statue, his shoes as leather sculptures. These sculptures are bespoke and made-to-measure in exclusive materials with iconic blue soles. The refreshed approach is a mixture of classic male elegance with surreal quirkiness, nostalgia with a contemporary take...
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‘Glamour made in Germany’ is the motto of the established brand Kaviar Gauche, crafting outstanding bridal couture. Invitations and packaging for FW15 runway was created accordingly.
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Outfit observations in Mercedes-Benz Fashion Week Berlin: Spot the trend-hungry bloggers (A), the politically correct fashion professional (B), the over-confident fashion native (C) and the dragged-in lost souls (D)...
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New digital strategy, content approach and brand presence for the wonderful indie blog-to-print magazine catering to the fun & sexy woman.
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The issues are endless. Join us on this fun journey around everything food. It’s all about play.
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